Just Story Guys Experience Review Story
The iF DESIGN judges honored the Iveco T-Way, the heaviest truck in the Iveco lineup. The T-Way has been developed for off-road use. This award recognizes a truck design that is stylish, yet sturdy and functional.
Iveco T-Way has won awards in the Heavy Truck: Industrial Design category. Founded in Germany in 1953, the iF seal of approval stands for innovative design, for consumers, and for the design community. An independent jury of 120 international design experts selected Iveco as the winner for its innovative design, for bringing style and technology to a normally conservative segment.
Typical headlights
The T-Way inherits all the stylistic cues from Iveco’s DNA, such as the logo that dominates the highly detailed and distinctive grille and the distinctive shape of the headlights. Every detail is designed to provide maximum functionality in off-road use. Style and function are combined in design features such as metal corners on the bumper, which protect the headlights and can be easily replaced if damaged.
“This truck’s multifunctional exterior is combined with a cab interior that focuses on driver comfort and safety, with excellent ergonomics, integrated technology and advanced connectivity. The dashboard is designed around the needs of professional drivers with easily accessible controls, divided into functional zones, and finished with automotive-inspired materials and adapted to off-road missions. Details such as metal molding on the steering wheel and infotainment area reflect the styling of the exterior design, creating a 360-degree Iveco T-Way experience,” the truck manufacturer said.
‘Very honoured’
“We are very honored that T-Way has been selected for this prestigious iF Design Award. The T-Way design combines robustness, reliability, efficiency and a central role for the driver, effectively combining function and style. This recognition follows other accolades for Iveco T-Way over the past six months, including winning the coveted German Design Award for ‘Outstanding Product Design’, awarded by the German Design Council, and the prestigious Red Dot Award for ‘Product Design’ 2022, said Marco Armmigliato, Head of Industrial Design for the Iveco Group.
