The ‘Unstoppable Impulse’ event where CUPRA presented its new model and ambition took place at Terramar (Sitges). Plug-in hybrid technology is an important part of CUPRA’s electrified DNA. Most of the brand’s model ranges are already equipped with this technology. But CUPRA goes a step further. By 2024, the range of plug-in hybrid models will be even wider, with even greater reach. The model lineup is expanded with the CUPRA Terramar, a sporty SUV that pays homage to the Terramar at Sitges and combines strong proportions with a striking design. This dynamic electric car introduces the CUPRA brand to the brand’s new SUV segment, the fastest growing in Europe. It will be produced in Hungary at Audi’s plant in Györ. The CUPRA Terramar will be available with a combustion engine and a new generation plug-in hybrid powertrain offering a range of approximately 100 kilometers in all-electric mode.
The next stage of the journey is the CUPRA Tavascan. The car embodies CUPRA’s electrification vision and remains true to the 2019 concept car. Several design elements have been seen in the 2021 CUPRA Tavascan Extreme E Concept. The CUPRA Tavascan doesn’t just reflect the contemporary electrification vision; he also created a global brand and brought CUPRA to new markets. The CUPRA Tavascan will launch in 2024.
In 2025, CUPRA will launch the UrbanRebel, the brand’s first Urban Electric Car. This is the model that will take CUPRA far beyond its traditional boundaries. The front wheel drive of the Urban Electric Car uses the MEB Small platform from the Volkswagen Group, which forms the basis of the sporty design. The 4.03 meter long model is a winner when it comes to sustainability, with state-of-the-art recycled polymers and biologically based materials. The combination of 3D printing and 3D weaving production methods improves performance and appearance.
A lightweight design for both exterior and interior, a 226 hp (166 kW) electric motor and battery help the Urban Electric Car accelerate to 100 km/h in 6.9 seconds and provide a range of up to 440 km (distances). .version). CUPRA UrbanRebel was designed and developed in Barcelona and will be launched in 2025; production will take place at Martorell, pending approval under the Strategic Projects for Economic Recovery and Transformation (PERTE in Spanish) program for electric and connected cars (VEC in Spanish).
With the Future: Fast Forward project, the brand has created a group of 62 national and international partners to turn Spain into a European electric mobility hub.
And just a few weeks ago, the brand, together with the Volkswagen Group and its Future: Fast Forward partners, presented a project to free up 10 billion euros for the electrification of Spain. This is the largest industrial investment in Spanish history.