Geico is a popular insurance company that is known for its clever and funny commercials. One of its most popular commercials is the Geico commercial featuring the Wright Brothers. This commercial is both entertaining and informative, as it showcases the history of the Wright Brothers and their contributions to aviation, all while promoting Geico’s insurance services. Let’s take a closer look at this iconic commercial.
The Concept
The Geico commercial featuring the Wright Brothers was first aired in 2015. The concept of the commercial is to showcase the history of the Wright Brothers and their invention of the airplane, while also highlighting the benefits of Geico insurance. The commercial uses humor and clever editing to make viewers laugh and keep them engaged.
The Storyline
The commercial begins with the Wright Brothers standing on a hill, looking up at the sky. They are discussing their latest invention, the airplane. Suddenly, a Geico representative appears, offering them the opportunity to save money on their insurance. The Wright Brothers are initially skeptical, but the representative convinces them to try Geico insurance.
As the commercial progresses, the Wright Brothers are shown taking their first flight in the airplane. The flight is successful, but they encounter some unexpected obstacles along the way. Each time they encounter an obstacle, the Geico representative appears to offer them assistance and to remind them of the benefits of Geico insurance.
The Humor
One of the key elements of the Geico commercial featuring the Wright Brothers is the humor. The commercial uses clever editing, witty dialogue, and unexpected twists to make viewers laugh. For example, when the Wright Brothers encounter turbulence during their flight, the Geico representative appears and suggests that they try a different route: “Avoid the turbulence, Wright Brothers. We can’t stop it but we can cover it.”
The Benefits of Geico Insurance
Throughout the commercial, the Geico representative reminds the Wright Brothers of the benefits of Geico insurance. For example, when the Wright Brothers encounter a bird in their path, the representative suggests that they file a claim with Geico: “You know, flying is a lot easier than filing a claim with Geico.”
By showcasing the benefits of Geico insurance in a humorous and engaging way, the commercial manages to promote the brand without feeling overly promotional.
The Legacy
The Geico commercial featuring the Wright Brothers has become one of the most iconic commercials in recent years. It has been viewed millions of times on YouTube and has spawned countless parodies and memes. The commercial is a testament to the power of humor and storytelling in advertising, and it has helped to establish Geico as one of the most innovative and creative brands in the insurance industry.
The Bottom Line
The Geico commercial featuring the Wright Brothers is a classic example of a successful advertising campaign. It manages to entertain and inform viewers while also promoting the benefits of Geico insurance. By using humor, clever editing, and engaging storytelling, the commercial has become a cultural phenomenon and a testament to the power of effective marketing.
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Related video of Geico Commercial Wright Brothers
https://youtube.com/watch?v=XY7ERaMlJ70