The Super Bowl is one of the biggest events in the world of sports and entertainment, and it’s not just about the game. The commercials that air during the event are just as important, as they reach millions of viewers and can make or break a brand’s reputation. One commercial that stood out during the 2021 Super Bowl was the CrowdStrike ad, which showcased the power of the company’s cybersecurity solutions.
What is CrowdStrike?
CrowdStrike is a cybersecurity company that specializes in endpoint protection, threat intelligence, and incident response services. The company was founded in 2011 by George Kurtz and Dmitri Alperovitch, and has since become one of the leading cybersecurity firms in the world. CrowdStrike’s customers include some of the biggest names in technology, finance, and healthcare, among others.
The CrowdStrike Super Bowl Commercial
The CrowdStrike Super Bowl commercial was titled “The Fal.Con Has Landed,” and it highlighted the company’s ability to detect and respond to cyber threats in real-time. The ad featured a group of astronauts on a space mission, who are alerted to a cyber attack on their spacecraft. The team of experts back on Earth, including CrowdStrike’s cybersecurity professionals, work to detect and neutralize the threat, saving the mission from disaster.
The ad was a clever way to showcase the company’s capabilities, and it resonated with viewers who were impressed by the high-tech visuals and suspenseful storyline. The ad also included a call to action, urging viewers to visit the CrowdStrike website to learn more about the company’s cybersecurity services.
The Impact of the CrowdStrike Ad
The CrowdStrike Super Bowl commercial was a hit with viewers, and it had a significant impact on the company’s brand awareness and reputation. The ad generated a lot of buzz on social media, with many users praising the company’s innovative approach to cybersecurity. According to a report by TVision, a company that measures TV ad engagement, the CrowdStrike ad was the most memorable and effective ad of the 2021 Super Bowl.
The success of the CrowdStrike ad also translated into tangible results for the company. According to CrowdStrike’s Q4 2020 earnings report, the company’s revenue grew by 74% year-over-year, and its customer base expanded to over 11,400 organizations worldwide. The company’s stock price also rose in the days following the Super Bowl, indicating investor confidence in the company’s future prospects.