Introduction
Shark Tank, the popular television show where entrepreneurs pitch their business ideas to a panel of investors, has helped launch many successful businesses. One of these is the chicken dip, a tasty snack that has become a hit among food lovers. In this article, we will take a closer look at how the chicken dip made its way to Shark Tank and became a business success story.
What is Chicken Dip?
Chicken dip is a delicious and easy-to-make snack that is perfect for parties and gatherings. It is made by combining shredded chicken, cream cheese, sour cream, hot sauce, and other ingredients. The dip is typically served with chips, crackers, or vegetables and is enjoyed by people of all ages.
The Story Behind Chicken Dip on Shark Tank
The chicken dip was first introduced on Shark Tank by Julie Busha, a food entrepreneur from North Carolina. Julie had been making chicken dip for her friends and family for years and had always received rave reviews. She decided to turn her passion for food into a business and launched the brand “Slawsa” in 2010.
Slawsa started off as a line of gourmet coleslaw condiments, but Julie soon realized that the chicken dip was her best-selling product. She decided to focus on the dip and entered the Shark Tank in 2013.
The Shark Tank Experience
Julie appeared on the show and pitched her chicken dip to the Sharks, asking for $150,000 in exchange for a 15% stake in her company. The Sharks were impressed with the taste of the dip and Julie’s business acumen, and they made her an offer.
Barbara Corcoran and Mark Cuban teamed up to offer Julie $150,000 for a 35% stake in Slawsa. Julie accepted the deal, and the chicken dip became a business success story. The exposure from Shark Tank helped Slawsa to grow its customer base and expand its product line.
The Success of Chicken Dip
Since appearing on Shark Tank, the chicken dip has become a staple at parties and events across the country. Slawsa has expanded its product line to include other dips, spreads, and sauces, but the chicken dip remains its most popular product.
The success of the chicken dip has also led to other business opportunities for Julie. She has appeared on other television shows, including QVC and The Today Show, to promote her products. She has also become a sought-after speaker and has shared her business insights with audiences across the country.
Conclusion
The story of the chicken dip on Shark Tank is a testament to the power of entrepreneurship and the impact that a television show can have on a business. The delicious taste of the dip, combined with Julie’s passion and business savvy, has made the chicken dip a household name. Whether you are a fan of Shark Tank or just love good food, the chicken dip is a snack that you won’t want to miss.